Pop Culture Tuesday: Body Objectification

This is my first PCT post and today I'm going to be looking at Chris Pratt's comment that “I think it’s appalling that for a long time only women were objectified, but I think if we really want to really advocate for equality, it’s important to not objectify women less, but objectify men as often as we objectify women.”
Slight problem there Chris. Equality doesn't mean objectifying people more, but less. Equality means to stop treating everyone like they're a piece of meat to be savoured. Equality is fighting to stop valuing others based on just looks but personality, intelligence etc. We need to stop placing so much on face body value and concentrate on what's really important: the people we are and the people we hope to become.
I mean, let's face it, while men haven't been objectified as much as women (not by a long shot). they're still objectified. We need to stop admiring people based on looks and physique and concentrate on spreading the word of feminism and fighting towards the common goal of gender equality. Objectification is inequality because the person being objectified doesn't really have a choice on whether they're objectified or not (no matter what they're wearing) and the power is in the hands of the objectifier.
What do you guys think? Do you think Chris was right or wrong? Comment below.